1. Introduction
At Bookmarked Inc. (“we”, “our”, “us”), we value the privacy of students, educators, and institutions using our services. This Privacy Policy explains how we collect, use, and protect your personal information when you use OnShelf, our educational software as a service (the "Service"). By using the Service, you agree to this Privacy Policy.
2. Information We Collect
We collect various types of information to enhance the educational experience and ensure compliance with relevant regulations such as FERPA (Family Educational Rights and Privacy Act) and COPPA (Children’s Online Privacy Protection Act).
2.1 Personal Information
- Account Information: When students, educators, or institutions create an account, we collect names, email addresses, roles (e.g., student, teacher), and other relevant data needed for user authentication.
- Student Data: We may collect educational records, such reading and literary analytics, but only as necessary to provide the Service and as authorized by educational institutions.
- Parent/Guardian Information: For users under 13, we may collect a parent’s or guardian’s contact details for consent and communication purposes (COPPA compliance). This is provided to us via the educational institution providing OnShelf to its students, parents and guardians.
2.2 Usage Information
- Log Data: Our servers automatically collect data, such as IP addresses, device information, browser type, and timestamps, when users interact with our platform.
- Cookies and Tracking: We use cookies and similar technologies to improve user experience and gather analytics on platform usage. You can control cookie preferences via browser settings.
2.3 Communication and Support
- Feedback and Messages: Any correspondence with our support team, whether via email, chat, or in-app, may be stored to improve customer service.
3. How We Use the Information
We use the information collected in the following ways:
- To provide and enhance the Service: We use data to personalize content, facilitate learning activities, track progress, and maintain operational effectiveness.
- For educational purposes: Student data may be analyzed and reported to educators and institutions to improve learning outcomes and monitor academic performance.
- To communicate with users: We use your contact information to send updates, respond to inquiries, and provide customer support.
- For research and development: Aggregated and anonymized data may be used for educational research to improve our services or develop new features.
- To comply with legal requirements: We may use data to meet obligations under relevant laws, such as FERPA or COPPA.
4. Sharing of Information
We will not sell or rent your personal information to third parties. However, we may share your information under these circumstances:
- With educational institutions: Data may be shared with schools, districts, or educators who have authorized the student’s use of the Service.
- With third-party service providers: We may share information with trusted third parties who assist us in operating the Service, such as hosting providers or data processors, but they are bound by confidentiality agreements and data protection obligations.
- In case of legal obligations: We may disclose information to comply with legal processes or protect the rights, property, or safety of our company, users, or others.
5. Data Security
We implement appropriate technical and organizational measures to protect the security of your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Children’s Privacy
We comply with COPPA regulations concerning children’s privacy. For users under 13, we collect limited personal information only with the consent of a school official. We do not knowingly collect more information than is necessary for educational purposes.
7. Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected or as required by law. If an educational institution terminates its contract, we will securely delete or de-identify student data in accordance with our agreements and applicable laws.
8. User Rights and Choices
Depending on your location and applicable laws (e.g., GDPR for users in the European Union), you may have certain rights regarding your personal data:
- Access: You can request access to the personal data we hold about you.
- Correction: You have the right to correct or update your personal information.
- Deletion: You may request the deletion of your data, but note that some information may need to be retained for legal or contractual reasons.
- Opt-out of marketing: You can opt out of receiving marketing communications by following the instructions in the email or contacting us directly.
9. Third-Party Links and Services
The Service may contain links to third-party websites or integrate with external educational tools. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information.
10. International Data Transfers
If you are accessing our Service from outside the United State of America, your personal information may be transferred and processed in a country different from your own, where data protection laws may not be as comprehensive.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify users of significant changes through email or by posting a notice within the Service. The updated policy will be effective as of the “Effective Date” listed above.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
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